Whole Word Units Option in Reports for Measurements

I have a question about spelling out the unit of measurement in reports versus having abbreviations. I am clear on how to do it when I have a product in an assembly,,,I manually change it to read "Linear Feet", etc. But, when we just have measurements with no product attached there is not an option. I do see in the column settings in reports that I can select the column header (Units 1)to read differently when exported, but is there a way to have the actual units read differently in reports or at least when exported?

I was advised to make this a feature request.

Thanks for your help,

Mike